We make it easy to spread joy
A gift can make a hugely positive difference, whether in a personal or professional setting. But we have less time and less capacity than ever. That's why we created Glede. We want to make it incredibly easy to give something thoughtful.
Three core principles we always follow
When we develop Glede, we always keep these principles in mind.
Easy to give
We live in a busy world. We want to give people the ability to give and express appreciation without it becoming a source of stress.
Easy to get value from
A useful gift is a gift that gets used. With Glede, the recipient is guaranteed to get something they actually want.
Enjoyable to give and receive
We want to give you the ability to give a gift that will be remembered, and that the recipient will genuinely appreciate.
From NTNU to 12,000 businesses
We met during our studies at NTNU, with backgrounds in computer science, marine engineering and entrepreneurship. What we had in common was that we all wanted to start a technology company with a positive impact on the world.
During and after our studies, we received gift cards from companies and noticed that the gift card industry hadn't kept up with technological development. It was simply incredibly cumbersome to use the gift cards we received.
We spoke with dozens of gift card recipients, and the consensus was clear. Gift cards were not easy to use, and they often ended up forgotten. Gift card senders in companies didn't have it any better — ordering with Excel lists, mailings by post, and no insights.
That's why we decided to create a gift card service that puts technology and user experience at the centre. And that helps spread a little more joy in the world.
What we stand for
Four values that guide everything we do — from product development to customer support.
Radical simplicity
If it takes more than two minutes, we've failed
Simplicity is not a feature — it is the product. We design for the busiest person in the room.
Honest and transparent
What you see is what you pay
We never hide costs, complicate pricing or surprise customers. 3% fee, published publicly. No commitment period.
Genuine joy
Small moments build strong cultures
We believe small moments of recognition build cultures where people thrive and stay. Every touchpoint should spread warmth.
Sustainable by default
Digital-first is a responsibility, not a selling point
No plastic cards, no shipping, no packaging. Donation option for unused balances. Zero waste.
Want to join the journey?
We're always interested in hearing from talented and passionate people who want to help spread more joy in the world.