Glede is perfect for companies that want to save time on gifts while minimizing the risk of wasting money on gifts no one ends up using.
Sofia Allstrin works in Schibsted Marketing Services. She and her team regularly run events with partners, where they use contests to drive engagement. The winners, of course, get a prize.
"We run small contests throughout the event to keep participants engaged. It might be the first person to answer a topical question, or the winner of a Kahoot we have built."
In the past, Sofia experimented with all kinds of gift cards as prizes.
"We used to hand out physical gift cards to the winners, mostly tied to specific stores. For example, Fredrik & Louise gift cards for the beauty crowd, and Smak av Italia gift cards for the foodies."
But that was not ideal. Sofia spent a lot of time buying physical gift cards in store before each event, and it was hard to know whether the winners would actually like the prize.
"My team and I were looking for a faster way to hand out prizes. We also wanted to make it clear the prize comes from Schibsted. We want to stay top of mind with the winner, even after the event is over," says Sofia.
There are so many participants at our events, and it is almost impossible to know what each of them wants in advance.
Glede simplifies the day-to-day
When Sofia heard about Glede, she saw a perfect opportunity to simplify the prize-giving side of contests.
"I had not come across a service that makes it this easy to hand out prizes. On top of that, I really wanted to get rid of physical gift cards and the work of buying them in."
Sofia highlights three things she especially likes about Glede:
- A frictionless gift card — "We can hand out prizes in an incredibly simple way. It only takes me a couple of minutes to get the job done."
- A gift that suits everyone — "Glede is a universal gift card, so everyone is happy no matter what they want to spend it on."
- Branding opportunity — "I love that I can send gift cards in Schibsted colors and with our logo. It puts our identity front and center and makes sure we stay top of mind."
Through Glede, Sofia has found what she considers the perfect prize for contests with lots of participants.
We will absolutely keep using Glede. There are plenty more events with contests on the calendar, and the winners will be getting Glede gift cards.
She believes Glede works for a wide range of occasions, in companies large and small.
"Glede is a great fit for companies of any size that want to save time on gifts and avoid wasting money on gifts no one uses."
I love Glede. It makes my day-to-day so much easier!
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