VG is Norway’s most-read newspaper, with more than two million daily readers across web, mobile and print. To deliver high-quality products and services, the company has built a culture around user insight and feedback. They talk to their users regularly to learn how to improve existing services and shape new ones — and as a thank you for their time, they often send a gift card afterwards.
Juni Eurora Breian Herdal works on a team that develops new services at VG, and shares why they reward test users. "We get incredibly valuable feedback from users that helps us in product development. That is why it matters to us to reward testers with something that has real value to them."
Gift cards are VG’s preferred way to say thank you, because they give the recipient flexibility. Juni highlights two factors that matter most:
- It has to be quick and easy for users to redeem the gift card
- It has to be quick and easy for the VG team to send gift cards
The VG team used to rely on a less flexible service. "With our previous solution we had to send out a code manually, one user at a time. That worked fine when we only had a few recipients, but it became very time-consuming when we needed to reward larger groups," Juni says.
When a colleague tipped Juni off about Glede as a simple, effective gift card service for companies, the team decided to give it a try.
We took a look at Glede and immediately saw that it solved exactly what we needed!
Glede makes rewards easy for everyone involved
Since March, the VG team has used Glede to reward more than 500 user testers across various projects.
Juni calls out three features the team especially appreciates:
- Excel upload with contact info: "It makes life so much easier when we’re sending out gifts to a larger group!"
- Order overview: "It’s really useful to have a clean overview of every gift card we’ve sent out."
- Cards, greetings and branding: "It makes the gift card feel more personal, and it’s easy to add our own tone of voice to the experience."
Glede is easy for us to manage and easy for our test group to use!
Glede has gone over well with the test users, and Juni shares how they’ve responded. "The feedback we get from users suggests that Glede makes the testing experience more motivating. It creates a sense that their effort is appreciated, which is also reflected in the quality of the feedback we get back — it’s more thorough and more useful for product development."
Saving up Glede has actually become a saying in our test group!
Wrapping up, the VG team says they would recommend Glede to other companies. "This works really well for us, and we’d recommend Glede to anyone else who hands out gift cards. It makes our reward work efficient, and it leads to better insight quality and higher stickiness among our testers."
Want to make rewarding user tests and interviews effortless? Click here to get started with Glede.
