Asko is owned by Norgesgruppen and makes sure groceries reach every corner of Norway. Each day the company has more than 700 trucks on Norwegian roads, and with the slogan "We supply Norway with food," Asko keeps shelves stocked everywhere from the largest supermarkets to a small mountain lodge on the plateau.
While Asko delivers goods to more than 2,000 stores, they also care deeply about delivering great experiences to their employees. That is why they give high-quality gifts at Christmas, on work anniversaries, birthdays and other occasions.
Maren Karlstad is an HR advisor with administrative responsibility at Asko Vest, and she explains how this used to be handled at the company.
"We used to use physical gift cards that could only be redeemed at a few selected shopping centers. It worked fine, but it had its issues. Buying the cards took time, getting them to the recipient was not always easy, and several recipients struggled to use them. One time an employee was ready to use his gift card and only then realized he was at the wrong shopping center," she says.
Glede makes gifting seamless
With Glede, the work of giving employee gifts has become significantly easier. Today Maren typically spends five minutes a month sending out every gift that needs to go out. All the Christmas gifts went out in under half an hour, and last-minute gifts to a single recipient often take just two or three minutes.
I’d guess I save around two working hours a month by using Glede compared to our previous solution.
As the sender, Maren especially appreciates a few features in Glede:
- Ease of use: "Glede is incredibly clear, and everything just flows. It’s a little hard to put my finger on what’s good, because it’s all so intuitive. It just works!"
- Greeting with company branding and a card: "It’s really nice that we can use Asko’s colors and logo, write a warm greeting and add a fitting card."
- Thank-you messages from employees: "We get so many lovely messages back through the thank-you feature. It makes me confident that the gift is genuinely appreciated."
Maren tries to sum up the overall impression of Glede. "Imagine your foot starts hurting — that’s when you actually notice it. You rarely think about your foot when it’s working. Same with Glede. It just works, and I don’t really think about why."
A frictionless experience for recipients
After a year and a half with Glede, Maren has good insight into how recipients experience the solution.
"I was a bit unsure how people would handle the digital wallet at first, but it has worked surprisingly well. Almost no one has had problems — I’ve had extremely few complaints!" Maren says.
Even the biggest dinosaurs among us manage to use the Glede card!
Maren highlights several specific things employees appreciate.
- The gift card is always available on their phone
- It can be used absolutely anywhere
- Recipients get automatic reminders if they forget about the gift card
Finally, Maren says she has already recommended Glede to several other companies that give gifts to employees. "I think a lot of other companies will get real value out of this, because it makes gifting as simple and effective as possible — while making employees superhappy at the same time!"
Glede has worked brilliantly for us!
Want to try Glede? Send your first gift now — no strings attached.
