The Norwegian Nurses Association (NSF) is a nationwide trade union and professional body for nurses. With more than 100,000 members, it is a central voice in Norwegian healthcare policy and works to secure good working conditions and professional development for its members.
Jahne Granskogen is an administrative consultant at NSF and has spent several years in charge of gifts for employees — Christmas, birthdays, anniversaries and everything in between. With more than 300 employees spread across multiple offices throughout Norway, it has not always been a simple job. She points to the three biggest pain points she has lived with:
- Time-consuming manual gift card activation: For Christmas mailings, Jahne has had to activate and manage more than 300 cards by hand.
- A limited gift selection: The gift cards were tied to a fixed range of products or a handful of stores, and many recipients really wanted something else.
- No way to donate: Several employees wanted the option to pass their gift on to a charitable cause.
Jahne hates wasting time, and she is not afraid of trying new tools that can simplify a process. When a colleague mentioned Glede, she thought it might be worth a test. As a newer player on the market, though, there was some uncertainty about whether it was the right call.
“A lot of people are sceptical about new solutions. What you have used before feels safe, and we were unsure how employees would respond to a digital gift card. Thankfully, in the end we decided to give Glede a try.”
I want to buy what I actually want. And I know plenty of others feel the same way.
Once the decision was made, Jahne created a company profile and was ready to plan the send-out. There were several things she liked about the platform:
- Excel upload: She could simply upload a file with contact details for every employee.
- A huge card selection: In Glede, gift senders can choose from hundreds of cards for any occasion. Jahne had no trouble finding a Christmas card she loved.
- A warm holiday greeting: She liked being able to add a personal message to the team.
It worked beautifully. The whole job was done in a few minutes.
After the gifts went out, the initial scepticism evaporated — employees were thrilled. Jahne points to what she sees as the biggest benefits for recipients:
- Total freedom of choice – Recipients can use the gift card absolutely anywhere, which guarantees they end up with something they actually want.
- Use online – The gift card works for online payments, just like a regular bank card.
- The option to donate – Several people gave positive feedback on being able to pass the gift on to a cause they care about.
- Always in your pocket – Recipients keep the gift card on their phone, which makes it easy to use whenever.
A little over a month in, I can already see that more than half the gifts have been used. I am thrilled with that!
Jahne wraps up by saying she is over the moon with the Christmas send-out, and is looking forward to using Glede for future gifting moments.
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