I used to spend hours preparing and sending gifts. Now the whole thing is done in under 10 minutes.
Sprint Consulting is an Oslo-based consultancy with a vision to help shape the businesses of tomorrow. To deliver top-tier advisory in fields like strategy, sustainability and technology, they hire across the spectrum — from seasoned senior advisors to young talent from Norway’s most prestigious universities.
Sprint puts real time and energy into making sure every candidate has a great experience with the recruitment process. Julie Tufte-Johnsen runs recruitment at Sprint, and describes some of the things they do to make candidates feel valued.
“We tend to follow up with candidates by phone to build a real relationship. At the right moments we also send gifts — Morgenlevering breakfasts, physical gift cards or homemade gift parcels.”
Candidates love it, but it has not always been smooth sailing for Sprint. Some of the gifting headaches Julie has run into:
- Time-intensive work: Sending individual gifts to a lot of recipients takes serious time.
- Missing addresses: "We needed the right address and apartment number for every gift," Julie says. "That is a bit of a drag because it requires effort from the recipient, and the lovely surprise gets spoiled when they have to be told something is on the way."
- Hard to know if the gifts landed: Julie was never quite sure whether the gifts Sprint sent were actually useful to the recipients.
A new and easier way to give
Glede was incredibly easy to understand and use. We sent the gifts as a group order, and all we needed was the recipients’ name and email or phone number.
When Glede launched in December, Sprint had already been in regular conversation with the team and contributed plenty of helpful input during development. There were several reasons Julie was looking forward to using Glede over other gifting tools.
“We did not need addresses — just a phone number or email for each recipient. And we could invoice all the gifts together to the company, so we did not have to deal with a separate invoice for every single gift. The whole point was to send a thoughtful little something to a handful of people. With Glede we could send something that worked for all of them, instead of picking one thing and hoping everyone liked it.”
Hours saved and very happy recipients
We are a consultancy, and time is one of the most valuable things we have. Being able to give this easily means we will absolutely be sending thoughtful gifts through Glede in the years ahead.
Once the gifts went out, Julie was nervous about the response. Any initial worry quickly faded as warm reactions started rolling in.
“We had incredibly positive feedback from recipients. Because we did not ask for information up front, it actually came as a surprise — which made it really nice to give and to receive. A lot of people also loved that they could spend the gift on whatever they wanted.”
Julie has reflected on the benefits she gets from using Glede.
- Time saved: She avoids hours of manual work by sending digital gifts to a lot of people at once.
- Email or SMS delivery: Sprint no longer has to ask for addresses, and can send straight to recipients with the contact details they already have.
- A gift that works for everyone: Instead of guessing what each recipient will appreciate, Sprint can let them choose for themselves.
- Full visibility on usage: The order dashboard in Glede gives Julie a clear view of who has actually made use of their gift.
She is also crystal clear that other companies should give Glede a try.
I would absolutely recommend Glede to other companies that want to send thoughtful surprises. It is incredibly easy to send, and the response from recipients has been nothing but positive. I see only upsides to using Glede.
Curious whether Glede is a fit for your company? Create an account here — completely free.







